Position Summary

The National Liberty Museum seeks an experienced marketing and communications professional to lead the planning and execution of an integrated strategy that elevates the Museum’s voice, strengthens its brand identity, and—most critically—drives attendance, participation, and revenue growth.

Reporting to the President and CEO, the Director of Marketing & Communications will serve as the central hub for NLM to integrate consistent messaging across all channels and be the communications strategist. This role will focus on maximizing the Museum’s visibility and relevance in the marketplace, developing innovative strategies to attract new audiences, increase ticket sales, expand program participation, and generate sustained earned revenue. Communications and the development of high-quality content that supports fundraising, engagement, and institutional visibility will remain a top priority, directly tied to revenue and attendance objectives.

The Director will oversee communications, public relations, advertising, website, marketing analytics, and social media efforts. They will collaborate across all Museum departments to create compelling collateral, increase sales and fundraising results, and coordinate internal and external marketing efforts, whether managed in-house or through third-party providers. This role requires grit and determination, but with that comes the reward of an unparalleled opportunity to drive attendance and revenue while shaping the Museum’s trajectory from regional recognition to national impact.

Key Responsibilities

• Provide creative leadership for the Museum’s brand identity and voice, ensuring cohesion across all touchpoints, while emphasizing heterodox thinking and diversity of thought.
• Develop and implement a comprehensive communications and marketing strategy specifically designed to drive visitation, grow program attendance, and expand earned revenue, while also supporting fundraising and institutional partnerships.
• Create and oversee development of communication and marketing content, collateral, and campaigns that directly increase ticket sales, memberships, rentals, and other revenue-generating activities, alongside community engagement goals.
• Manage media relations, including press releases, story pitching, and reputation management, with a strong focus on securing visibility that translates to attendance and revenue.
• Oversee production of marketing and promotional materials; manage relationships with designers, agencies, and third-party vendors to maximize audience reach and conversion.
• Implement and track analytics to measure attendance, revenue growth, and ROI across paid, owned, and earned media channels; report regularly on performance and adjust strategies to ensure continuous growth.
• Collaborate with the Advancement Committee and Museum Advisory Groups to maximize visibility, audience reach, and earned revenue opportunities.
• Partner with internal stakeholders across all departments to ensure messaging supports institutional goals and prioritizes audience growth and revenue generation.
• Train, mentor, and empower staff to develop skills that contribute to marketing innovation and revenue-driving outcomes.

Skills, Knowledge, & Abilities

• Exceptional oral and written communication skills, with the ability to adapt messaging to different audiences and inspire attendance, memberships, and donor support.
• Demonstrates exceptional communication skills to navigate a polarized society around a complex topic, managing differing perspectives, and fostering an environment of civil discourse with professionalism, respect, and tact. Communicates effectively under pressure, ensuring clarity and building trust.
• Proven ability to design and execute campaigns that grow attendance, participation, and revenue through creative problem-solving and data-driven decision-making.
• Strong analytic capabilities; data-driven mindset with ability to translate audience insights into strategies that expand reach, increase sales, and improve ROI.
• Naturally collaborative, with skills in organizing work and supervising teams for maximum effectiveness in driving results.
• A tactful, professional communicator with proven success in cultivating media, community, and strategic partnerships that lead to measurable audience and revenue growth.

Experience & Qualifications 

• Demonstrated success in communications and marketing strategy, digital engagement, customer acquisition, and brand management.
• Experience developing, implementing, and evaluating multi-year communications and marketing plans with measurable results in visibility, attendance, fundraising, and/or revenue.
• Background in leading communications and marketing efforts during organizational transition, facility expansion, or a capital campaign.
• Experience managing budgets and financial projections; strong organizational management skills.
• Track record of using data and analytics to evaluate communications and marketing effectiveness.
• Experience with the production of marketing and communications materials, including oversight of designers, agencies, and third-party providers.
• Knowledge of traditional marketing techniques, along with digital marketing platforms, online and mobile advertising, email marketing, and social media management tools.
• Familiarity with museum operations, the arts industry, or cultural organizations preferred; knowledge of U.S. and Philadelphia history and culture is a plus.

To Apply

The National Liberty Museum is an Equal Opportunity Employer seeking a diverse workforce. Interested applicants are asked to please forward your 1) resume, 2) cover letter, and 3) professional references in ONE (1) document for immediate consideration to jobs@libertymuseum.org.

Position Summary

The Assistant Director of Programs & Exhibitions is an operational leader responsible for delivering the Museum’s exhibitions and public programs on time, on budget, and at a high level of quality. Reporting to the Senior Director of Content & Interpretation, this role turns interpretive goals and strategic priorities into finished, visitor-facing experiences. 

This position is execution-focused, combining strong project management with creative problem-solving to ensure exhibitions and programs are impactful, accessible, and mission-aligned. 

Key Responsibilities

Exhibitions 

• Lead the planning and delivery of multiple temporary exhibitions annually, from concept through installation and evaluation. 

• Ensure exhibitions are visitor-centered, content-driven, and aligned with the Museum’s interpretive framework and mission. 

• Manage exhibition schedules, budgets, contracts, and cross-departmental coordination. 

• Translate complex ideas about liberty and civil discourse into engaging public experiences. 

• Evaluate exhibitions using data and visitor feedback to improve future work. 

Programs 

• Deliver a strong portfolio of public programs—tours, talks, panels, workshops, and special events—that extend the impact of exhibitions. 

• Design programs that encourage dialogue, participation, and critical thinking. 

• Build and manage relationships with scholars, artists, and community partners. 

• Oversee program logistics, budgets, and evaluation to ensure consistent quality. 

Digital and National Reach 

• Support digital, hybrid, and online exhibitions and programs that expand the Museum’s national presence. 

Leadership and Collaboration 

• Supervise program managers and staff, setting clear expectations and ensuring accountability. 

• Coordinate closely with Marketing, Development, Education, Operations, and Visitor Experience to deliver projects smoothly. 

• Support fundraising by managing grant- and donor-funded deliverables and timelines. 

• Serve as a key operational partner to the Senior Director of Content & Interpretation. 

Experience & Qualifications 

• Strong leadership, communication, and collaboration skills. 

• Experience translating complex ideas into accessible public content. 

• 5+ years of experience delivering exhibitions and/or public programs in museums or cultural institutions. 

• Proven ability to manage complex projects, budgets, and timelines. 

• Commitment to the Museum’s mission and comfort working with challenging or nuanced topics. 

To Apply

The National Liberty Museum is an Equal Opportunity Employer seeking a diverse workforce. Interested applicants are asked to please forward your 1) resume, 2) cover letter, and 3) professional references in ONE (1) document for immediate consideration to jobs@libertymuseum.org. Incomplete or improperly formatted applications will not be reviewed.